MARS Real Chocolate

What makes DOVE^® CHOCOLATE so silky smooth? DOVE® Chocolate's unique silky texture is accomplished through the combination of fine milling and the right mixture of ingredients of which cocoa butter plays a significant role. Mars is a family-owned company, and one of a handful of companies that make our own chocolate. Mars Snackfood U.S. is committed to making our chocolate— including DOVE^® PROMISES^® Milk and Dark Chocolate - only with real cocoa butter.

The U.S. Standard of Identity government regulations define what can be called "milk chocolate", "semisweet chocolate" and "bittersweet chocolate". These standards - require that cocoa butter (and a small amount of milk fat) are the only fats used. Unlike other chocolate bars that may use terms such as "chocolate-coating" "chocolately" or "made with chocolate," DOVE^® Milk and Dark Chocolate products are clearly labeled as the real thing. With almost 100 years of chocolate-making history, Mars will continue to create delicious, real, 100% chocolate, just like DOVE^® Chocolate.

To find out more about our Real Chocolate Promise, click here.